Too far? AMP Before You Score Pepsi App

I write this post with some hesitance. I say that for two reasons. One, because I find the new AMP Before You Score Pepsi App rather distasteful and offensive. Two, because SERIOUSLY!? Just watch this video.



Just the name of the application is disgusting! Before You Score!? Stereotyping women is pretty sleezy, but then keeping track of them on your "Brag List" is even sleezier. Ew.

Here's a quote from the different stereotypes and an explanation of the application. Jezebel's Post on the iPhone app.

Here's how it works:

1. Identify Her Type
Got your eye on a girl, and aren't sure how to get started? Pick out her profile, flip the card, and study up quick with a cheatsheet on the stuff she's into, with lists, links and some surefire opening lines. (Surefire to what, we won't say.)

2. Keep a List
Get lucky? Add her to your Brag List. You can include a name, date and whatever details you remember.

3. Brag
You got it? Flaunt it. Keep your buddies in the loop on email, Facebook or Twitter.***

Here's who you get:
Artist
Aspiring Actress
Athlete
Bookworm
Businesswoman
Celebrity
Cougar
Dancer
Foreign Exchange Student
Goth Girl
Indie Rock Girl
Married
Military Girl
Nerd
Out-Of-Your-League Girl
Political Girl
Princess
Punk Rock Girl
Rebound Girl
Sorority Girl
Treehugger
Trouble
Twins
Women's Studies Major

*** It's not clear from my experience with the application that it actually lets you post anything to Facebook or twitter. This could be a feature maybe integrated later? Which then could have very real and possible legal consequences.

I downloaded the application, because I don't believe in ranting about something unless you've used it. So here is my review:

• The graphics are cool.
• The application is smooth and easy to understand. (Small learning curve for small minded men.)
  
• The information on the flip side of each stereotype is creative. Ex: Business News on the flip side of the Business Woman Stereotype and Wikipedia Page describing Picasso and his work on the flip side of the Artist Stereotype. There's also a map feature to look up venues where the stereotyped woman and you might hang out. (I guess that's useful for date ideas)
• But my question is: Why are you dating someone you have nothing in common with in the first place?

The wisest of men would know and realize that no woman is so easily categorized. In fact, men who actually are the "cool guys" don't use applications like these to decode the female gender. They know that common interests mean more than reiterating random facts on Picasso's life found on Wikipedia page.

How pathetic are the men who download and use this application? Do you really an iPhone application to help you get a date? Is it really so difficult to find a woman who likes you for you? Is it so difficult that you have to try to illy stereotype every woman you meet and look up random facts just so you can hold a conversation with her? How sad is it that you have to hijack the interests of the girl you're hitting on and pretend your interests are the same as hers?

I guess there's no real legal harm in an application like this - it's just offensive and pretty pathetic. It's kind of disheartening. I've been racking my brain all night trying to think of a cause of action, but the only thing I can think of is if that Brag List became public. Even then, the only cause of action I can think of would be Libel/Slander or Defamation. However, the Brag List would have to be spread to the public (i.e. Facebook, Twitter, word of mouth, etc.)

As I noted above, my application doesn't have any functionality for syncing with Twitter or Facebook as suggested in the quoted material. So I can't see any legal claims if the names of individuals is stored in a list format on a phone and used solely for personal use. Any ideas for other legal claims I might have missed?

Needless to say, this application makes me seriously question the quality of men out there. If men have to resort to such low techniques to start up a conversation with a woman, then there really is no hope.