Domains, Domains, Domains

Thursday, October 1, 2009
I'm doing a presentation on Domain Name Dispute Resoultion for my Cyberspace Law class next Monday and my mind is full of great cases and Trademark Infringement litigation theories.

I understand why Domain Names are so valuable especially to a Trademark holder. Unfortunately, I don't really understand why there can't be one database that registers your domain name in all the possible Top-Level Domains.

TLDs = ".com", ".net", ".fr", ".es", etc.)

Second Level Domains = "yahoo", "google", "blogger". (the actual name of the trademark on most cases)

"www." identifies the web server

It seems like so many of the disputes over domain names could be resolved if there was a company/service which would automatically renew and update a second level domain in all the TLDs. Most of the disputes I've seen arise between someone cybersquatting on a desired domain for a particular TLD or stealing an expired domain from a company when they forget to renew their service.

Why hasn't anyone thought of creating a service that automatically renews second level domains and registers a second level domain in every applicavle TLD? Is it too expensive? I can think of tons of companies who register second level domain names that find the process of renewing with the repective registries quite cumbersome and annoying, but absolutely necessary.

Think Google alone: "www.google.com", "www.google.fr", "www.google.mx" and "www.google.es". Think about how many times those second level domains expire and how cumbersome it is to remember each and every date and place of registry! AND that's only a few of their second level domain names!

Why isn't this all centralized? Has any company attempted to profit from the idea of automatically keeping track and renewing these second level domain names for companies like Google?

Seems like a profitable endeavor to me. Thoughts?

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